What’s the difference between 10K, 14K, 18K, and 24K gold?

The karat (K) of gold tells us how much pure gold is in a piece of jewellery. Each level balances purity, durability, and cultural meaning differently. Here’s how 10K, 14K, 18K, and 24K compare so you can choose the gold that fits your style and story.

10K Gold · Everyday Affordability

Purity: 41.7% gold · 58.3% alloy

• Lighter color, less yellow tone
• Extremely durable and scratch-resistant
• Popular in North America for budget-friendly jewellery
• Best for first-time gold buyers or daily wear

14K Gold · Everyday Strength

Purity: 58.5% gold · 41.5% alloy

• Balanced yellow tone, versatile look
• Very durable, perfect for rings & bracelets
• Common in North America for everyday jewellery
• Ideal mix of affordability and longevity

18K Gold · Luxury & Strength

Purity: 75% gold · 25% alloy

• Rich yellow, also available in white & rose gold
• Stronger than 24K, ideal for fine settings
• Popular for engagement rings and luxury jewellery
• Balance of purity, beauty, and durability

24K Gold · Pure Tradition

Purity: ≈99.9% pure gold

• Deep, natural yellow glow
• Soft and malleable, handle with care
• Highly prized in Asian culture for blessings & wealth
• Perfect for cultural charms, heirlooms, and gifts