SEIKO KING WHITE DIAL SPB279 SPB279J1
In late 2020, Seiko announced something very special, at least to people with some knowledge of the brand’s history and evolution through the decades. While Seiko was founded in 1881 and through the years saw immense prosperity, it has many fascinating chapters in that long history. Today it is one of the biggest watch manufacturers in the world, with a vast collection housed under various sub-labels or even as separate brands. The introduction of the King Seiko KSK SJE083 towards the end of 2020 revived the fabled internal rivalry with Grand Seiko. That watch left us wondering whether Seiko would do more with the King Seiko legacy than just this one-time limited edition? Surely not! So with a resounding “Long live the King”, we formally welcome back the King Seiko collection and the introduction of five new references. And they are non-limited, more compact and more accessible.
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